Created a 5-year Strategic Plan to Accelerate Worldwide Business for a Cheese Manufacturer ​

Context 

• The client’s out-of-home advertising contributed to ~10% of total business.​​

• Sales were performing fairly, but the company saw limited growth opportunities and levers.

• The client employed a silo-ed approach with a lack of transversal vision across the countries.

​​Objectives

• Identify the best growth opportunities​

• Build a 5-year business plan​

• Define and launch a strategic roadmap to meet the client's business goals​

What we delivered​

• 360° market analysis detailing consumer trends, customer needs and purchasing criteria, competitor moves, and more​

• Structured growth opportunity assessment (big bets, small bets) that provided a comprehensive analysis on attractiveness (sales potential, profitability target, brand building opportunity, etc.), and the ability to make it happen (R&D, manufacturing, marketing, sales)  ​

• Business planning to outline the topline, bottom line, investments and return of investment​

• Teams on-boarding to guide the client's employees through the new strategic roadmap and business plan ​

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Results​

• Saw a +20% increase in sales within 24 months

• Paved the way for harmonized commercial activities​​

• Implemented a One-Team mindset ​